Pivoting And Materializing Ideas Into Existence with Jacquie Jordan

We hold ourselves within the languages we use. As we communicate through them, we also keep ourselves from being authentic with others. Jacquie Jordan, founder of the Silicon Beach-based TVGuestpert Publishing and TVOnCameraTraining.com, explains this conundrum and shares what her life pivots taught her about resilience and her talent in materializing ideas. Jacquie shares her journey to eventually helping people with their expression in the material world through business, finances, and storytelling. She also talks about our inner dialogue, how we confine definitions by words, our ability to communicate and learning how to speak things into existence. Jacquie also digs deep into how she defines resilience.
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Pivoting And Materializing Ideas Into Existence with Jacquie Jordan

I was speaking to this amazing guest, this beautiful, lovely woman that I’m going to get to introduce you to. We were having a little rant and I’ll readily admit the rant was about how poor the communication seems to have gotten. As much as communication has always been a challenge in the world, it’s been a challenge in relationships. I’m blessed that I’m married to my college sweetheart for many years. If you asked me what has been the most difficult thing, the most challenging thing and the most blessed thing we’ve learned in being able to navigate life together with four kids and multiple moves of location and that entire thing, the one thing would be communication. That’s been the area of growth. It’s been our growth edge. It’s been the place where we’ve been able to find the harmony to continue forward and love even at a deeper level. Communication seems to have fallen off a cliff. There are many people these days that are not responding to emails. They’re not responding to text messages. There are all these open loops and then pretty ineffectual apologies for that thing. I managed to get somebody, jar them loose after many emails of not responding. I wrote them a text that said, “Have we mistreated you in some way?” and that somehow got in there and then they wrote back to say, “No mistreatment. I’m so sorry. I’ve been busy, etc.”

Get on TV!: The Insider’s Guide to Pitching the Producers and Promoting Yourself

I don’t know if any of you are experiencing that and are frustrated with that in your business or in your personal life or maybe you’re perpetuating it. I have to look at myself clearly in that regard as well, but it is definitely something that we may cover on the show. It is not necessarily something I think is positive in our world and I’m a positive person and this has got me. I want to introduce this amazing guest that I have and we’re going to have a great conversation. She’s a dynamo. She’s interesting and somebody that has a varied background and with a diversity of experiences and opinions about things. She’s going to be an interesting person for you. I’ll share a little bit about her and then we’ll dive right in. Her name is Jacquie Jordan. She’s a two-time Emmy-nominated TV producer, a New York Times bestselling publisher, the Founder of TVGuestpert and author of two incredible books: Get On TV! and Heartfelt Marketing. Welcome to the show, Jacquie.

Thank you so much, Adam, for having me on. I appreciate it.

I have not launched the show that way before. I’m more of the real touchy-feely guy. Get everybody breathing, get into your heart space and be in gratitude.

I love the authenticity also of being real and frustrating. We’re communicators. That’s what I do for a living. I’m a professional communicator. I create narratives for living in different mediums. We are definitely seeing a shift in how people are communicating or not communicating. The fight for people’s attention and to people’s lack of attention sovereignty is severely contributing to the bandwidth that people have available to complete communications. Professionally, it’s a little crazy making. I appreciated your realness.

What’s something that’s not written in your bio? I bullet-pointed it but it’s an extensive experience in business, marketing, TV, publishing, etc. What’s something that’s not written in any version of your bio that you would love for people to know about you?

It’s probably my upcoming pivots. If I’m going to be specific is what I do for a living is I help promote people, businesses and narratives. Mostly, I’m known for mainstream media through TVGuestpert, TV On Camera Training and our publishing company, TVGuestpert Publishing. What I feel I am is an alchemist. I take the ideas that have not materialized and I help businesses, people, situations material their ideas. One of my favorite keynotes that I have the privilege of doing is called Grounding The Spiritual and the Material.

I was speaking with a client and she said to me, “Based on your presentation, Jacquie, I didn’t know you were spiritual.” It thuds me because I feel that’s the primary principle of which I exist as a spiritual being, having a human experience. My outgrowth of that is helping other people with their expression in the material world of that through the structures of business and finances and storytelling. When she said that to me, I was like, “Thud.” I’ve also been playing with this idea of what it means to be spiritual. I promote experts, I primarily am known for promoting experts in the media and helping them build their media platforms and their media businesses, which I love doing. I’m seeing a big pivot in the collective that the guru is going away.

The false prophets that have been frequently around us, what a shame that we’ll be able to see that disappear.

You and I are on the same page. This is the pivot. To answer the question of what’s not in my bio is my responsibility to my client base, to my future clients and I want to stay away from calling it spiritual because the spiritual elite can be just as distorted. I’ve been calling it humanitarian.

It can be just as hypocritical people that cloak something under the umbrella of spirituality or something else.

We're not in control of a lot of things no matter how much we wish we were. Share on X

The pivot is bringing my client and this is what you do with your podcast and your work is a whole authenticity piece. It’s about not being a guru, but we need to be out in the world. If people don’t know about us, we can’t help more people. It’s about bringing the humanitarian experts, the wealth of knowledge and wisdom that a person has brought to themselves and then bringing them out into the storytelling of mediums. The other pivot that’s going on that at least professionally works that I’m experiencing but it’s happening across the board is that the media are changing. I’ve come from syndicated broadcast television. We’re moving into a short form or what I’ve been calling microcontent. Now, we’re telling micro-content because those same people have attention spans and bandwidths like this, not like it used to be where you could sit down and watch a long-form program. We’re getting our information in tidbits. It also is why we can be manipulatable also to information. You don’t have to substantiate it. If you pop it out there loud enough, you can walk away believing that coconut oil is bad for your health.

It’s even potentially worse is that we share that information as though it’s authoritative. There’s a whole group of people around here that don’t inoculate their kids. I’m taking a risk when I say this because there will be people like, “You’re out of your mind. You don’t know what you’re talking about.” It’s like, “Do the research and know that the studies that were quoted were inaccurate. The conclusions about inoculations of children were largely not accurate. Yet there are whole groups of people who will not inoculate their babies because they believe that it causes autism or other things. Those are patently been proven to be false.

Do your research. The coconut oil study from the American Heart Association was paid for by the corn industries. They had a different agenda. It’s a rabbit hole of information and he who controls the narrative controls mostly the consciousness. We’re complicit and consent of consciousness. That’s the big picture.

What does this mean to little old you?

Here I am with this Silicon Beach TVGuestpert and we raise the profile of experts in the media. We help them get their messages out to the media. I feel what we do is we raise all of our clients like balloons and we lift them up and out there to hit the right audience, to get the right storytelling down, to get the right message. To understand also the system that we’re participating in and also how it is used as opposed to what we’d like to think it is. That’s a multidimensional pivot. I’m trying to move away from that whole spiritual peace. You want it as a humanitarian and how are we making a difference? What is our contribution? What is our knowledge base of information that we have as experts? How can it serve larger groups of people?

These are catalytic times and that is what the combustion or combustibility is all about.

I welcome it. We need disruption. We need change. We need people to pay attention. We need to wake up. We need to take action in different ways.

Pivoting: He who controls the narrative controls mostly the consciousness.

I’ll seed and self-promote well-ahead of the publication of the book that we’re writing but Embrace: The Path to Resilience in Business and in Life is the title. It’s a connection between the ever-present change that exists and how it is that we handle it. Are we in resistance to that change or do we embrace that change? How is it that we create alchemy out of these new opportunities? This unknown and this uncertainty normally produce fear in many people. There are other people who embrace that, who have learned that alchemists’ formula for embracing and turning change or the unknown into something spectacular that is breathtaking. Let’s take a journey backward in time. It could be a year ago. If you want, it could be birth or rebirth. I would love to know about a significant pivot. I know it’s something that our audience, our community loves to hear the stories of people who have pivoted, whether it’s business, personal, health or otherwise. Not only what was going on and the vulnerability piece that was triggered in whatever that situation might have been, but also what did you learn? What’s the wisdom that you came away with? This show is called The Conscious PIVOT. That’s what we’re all about is making conscious better choices and we do that when we’re more conscious. We can’t always do that ahead of having some tough experiences in life.

When you have a pivot, sometimes when you’re going through it, you can’t tell it’s a pivot. All you know is it’s a dismantling. It’s a complete annihilation of the structure of my life in this moment. There’s that pivot, but there’s also the conscious pivots. It’s the one you know you’re going through. It’s uncomfortable and you’re systematically taking it down as opposed to it being taken down for you.

It’s like you’re building a house. You design a house or do you simply have them show up on the job site with a bunch of wood and a bunch of nails and hammers. One is a design way of looking at the construction of something and the other is by default, something will be built by default. A lot of us are leading lives often by default and in default mode.

I’ve had my own versions of it. The one that feels significant because I mentor a lot of business owners in the Los Angeles area and their businesses outside of my own business, mostly women who are starting their companies. I was a showrunner. I worked in television talk shows. My Emmy nominations are from Donny & Marie, but I produced for Maury Povich, Geraldo, Montel Williams, CNBC and Wall Street Journal Television. I moved to Los Angeles from New York City to launch a lot of startup talk shows. We did a lot of pilots. I was a showrunner for two TV shows around the 2004, 2006 period. One was for TV Guide channel and the other one was for AMC.

Resilience is getting knocked down and coming up again. Share on X

I was the showrunner for Sunday Morning Shootout. Some of our guests at that time in 2006 included Harvey Weinstein, Brett Ratner, Kevin Spacey and Jeremy Piven. This is one of those pivots that happen to you. I had gotten my first book published by Sourcebooks out of Naperville, Chicago, Get On TV!: The Insider’s Guide To Pitching The Producers And Promoting Yourself. I was on the cover of Woman’s World magazine. The show had gotten to the 100th episode. We did a Steven Spielberg on who doesn’t resonate with the same list and there were congrats in Variety. I bought my first house and my biggest fear was that I would lose my job after my first house. They gave me the, “We’re going to go in another direction,” lecture after the 100th episode, which was a huge deal. I have this brand-new house in West Los Angeles and I’m not going to make my first mortgage payment with the paychecks that I’ve been receiving.

Your fear was materialized like that.

I’m a great manifestor. I am conscious of what I focus on. That’s what happened. I’ve been in the house for several years. I’m going through a remodel, speaking of another pivot symbolically and externally. All the time I made my mortgage payment was off the business. That business supported me, TVGuestpert, TVGuestpert Publishing and TV On Camera Training. The fear was never realized the way I expected it to be in a self-destructive way. You watch also what happened through the industry, the wave, the crescendo, #LastYear, #MeToo, all of that. I got moved out of the way of something that was not ultimately in my best interest. It was a fun show to produce. We were at the Cannes Film Festival and at Sundance. It was such a fabulous time in my career but that was a pivot. That was definitely a pivot that I wouldn’t say I was choosing, it happened to me but I did the pivot. I got my entrepreneurial swim legs on fast and never looked back.

It’s interesting how many people are out there that also have gotten their entrepreneurial swim fins on and have had to do that.

When you’re running a TV show, you run it like an entrepreneur. You were given a budget. I had the architecture to run a business. If you don’t have the architecture to structure a business, it can go a lot of different ways. With the work we do here at TVGuestpert when promoting using PR and media to promote people’s business, I’m also specific at how that translates to the growth of their business. What is the actual ROI of it? Sometimes it’s the exposure that’s enough because it is the credibility. Sometimes it’s clients. Sometimes it’s selling books. Sometimes it’s a setup for the next narrative that you’re going to be creating. I pay attention to those having had that experience.

You spoke reality into existence on some level. How often we do that? I don’t know that everybody’s conscious of the fact that they have that degree of power. I don’t typically discuss that or it doesn’t come up often on this show. I don’t know why. It’s one of those things that are in the book of what’s true. When we speak things like in the Bible, I’m not a religious guy but I certainly think there’s great wisdom in the Bible. There’s even greater wisdom in the interpretation of those stories and everything that’s there to witness. In the beginning, there is light and it’s God that says, “Let there be light.” It’s speaking something into existence, at least that’s one way to interpret it. How often we are speaking things into our existence? We say let there be light or let there be darkness all the time.

Pivoting: Resilience is that inner part of ourselves that holds us up even through circumstances of our own doing or undoing.

I was not going here at all because you gave me a great lead into something that you don’t know about because you’re speaking into existence the story I’m going to tell. The book I’m working on personally for myself is the limitation of language and how our language is the limitation of our consciousness. We confine definitions by words and our ability to communicate. As a Biblical reference that light language was the first language, light, and sound, then it got for us where we are now. It got truncated. I was in Scotland a couple of years ago and had been through Ireland and Scotland and enjoyed hearing the Gaelic language, which you can see our language is a drop down from the lightness of that language. The language itself is an interesting construct is where I’m going with that, but I’ve been writing that out in a future book of mine as well. You were making the original point about my biggest fear at the time and I get that.

Where has fear played a role in your life other than in that particular situation? That’s another one of those topics that people wear internally. They don’t walk around going, “I’m scared right now and here’s what I’m scared about.” Who does that? Nobody does.

I would definitely not say I’m immune to fear. I would never claim that. I would probably be a beam of light and not necessarily be on the planet anymore if that were true. I have made a significant piece of fear in my life. I have a separate relationship with fear. Fear is no longer me. I lived in so much fear and terror that it was the anxiety. I spent my whole life running a little bit ahead of it and that was the world I was creating. I don’t feel like it is me. It has its own, “There we are fear. We’re having a fear moment. Look at that.” I have a healthier relationship to fear with fear. I love what you said, “With you pivot or to you pivot.”

Now, I feel that I have the consciousness to have a much better pivot by me as opposed to one that’s done to me. Instead of having the universe throw a dismantlement upon me for me to move through the lessons, I’m able to understand that I’m going to go through an internal change that’s going to reflect and externalize the reconstruction of the reality of my existence. I always say in terms of fear or discomfort, my practice is getting comfortable with the discomfort. I’m like, “That discomfort is not going anywhere so now my internal work is to become comfortable with my discomfort,” and I do that with fear. I’m like, “I’m going to have to be comfortable with this fear.” I like fear in a weird way because it’s activating and nothing will move you out of your comfort zone sometimes as fear will. Fear will keep you in your comfort zone too.

The dialogue that you’re describing, this is your inner dialogue. This is not you explaining it for the purposes of our audience. This is you having a dialogue with yourself.

When dealing with change, anything that's unknown brings fear to the forefront. Share on X

I talk like this on every podcast I ever did. I’m like, “I got some fear. I could feel it. Where is it in the body? What’s it on? What am I trying to place it on?” I love displacement. Sometimes I pretend it’s over here, but it’s right here because I don’t want to deal with right here. Throw it over here and do a little bait and switch to me or being switched to somebody else.

I would love to know your thoughts on resilience. What do you think about the word? How you define it? What’s the importance of it in your business, personal life or both?

We’re talking about a book that I’m working on about language, so I see resilence in the word resilience. Immediately what I think of when I see resilence is going back in, pulling it back in and getting really quiet. If I were to tune into where my own strength or resilience comes from, it would come from that place of tuning back into me and pulling me back into me, fortifying my own strength again as necessary because life happens on life’s terms. The one thing about the Law of Attraction conversation and the manifestation conversation, which I sometimes offensively say is also spiritual kindergarten, is that we’re also not in control of a lot of things, no matter how much we wish we were in control. We’re in a lot of moving dynamics that we can’t control. Resilience is an important place within the self, at least for me, that I need to be in touch with so that I can fortify.

How important is it to you, do you think, in the evolutionary process for you personally that concept of refortifying or going in and becoming quiet to gain some insight?

Professionally I’m like this, personally I’m a hermit. I put it all out. I put it out for everybody else. I push forward and then I have to come right back in. I’m like the ocean. I’m a big wave and then I recede back in. That would be my rhythm.

The path that you’re on, has this been the path you’ve been on for a long time? Did you deviate from that at some point in the past?

I was six years old in 1976, 1977 when I was schooled in a particular religion. I saw Star Wars and I was like, “The force.” Somebody other than me gets it. I had that inside all along. I’m like people who go out to seek it. I wasn’t in a situation where it was reflected back to me. The structures, the society, the family, not just anybody’s fault, that wasn’t reflected back to me so I always questioned it. I always questioned that sensibility about myself. It’s taken me this long in my life to be solid about it. That would be my resilience and it’s been a fortifying piece of certainty about who I am and what I know. The answer to the question is it’s been there a long time.

Pivoting: If you do a good deed and you tell someone about it, it doesn’t count.

It’s not endurance. When you’re talking about resilience, it’s not endurance by itself. It’s not about perseverance. It’s about only determination or is it more holistic in nature than that?

Resilience reminds me of that blowup doll that gets knocked down and it comes up again. Resilience is that inner party of ourselves that that will hold us up even through circumstances maybe of our own doing or undoing, but also life on life’s terms. We need resilience when we’re dealing with life on life’s terms. That’s a beautiful quality about resilience, but it isn’t endurance. Endurance sometimes can be a sister to tolerance and I don’t know necessarily if tolerance is always in our best interests.

Almost like acceptance. The serenity prayer is one of these things people love. I love it. It’s great and I certainly want to be wise enough to know the battles that I should fight and the ones that I should simply not fight or accept. When dealing with change, anything that’s unknown brings fear to the forefront. To be able to use that, utilize it, to create alchemy around that change. We have to do more than accept it. Acceptance is almost like resignation or tolerance. To me, embracing that change, as Ram Dass said, “Making friends with change.” I would say, making change your best friend because in this world we’re living in, the fact that change is prolific. It’s with us all the time. It’s exponentially more so every day to simply tolerate it or to accept it or endure it. I was thinking in terms of even where companies are. We’ve got a lot of people in this community who are entrepreneurs or running small companies or have started them up on the side, etc. How important is that for companies to have that resilience be one of their core qualities? The core value even?

For the company that we’ve been in business for several years, we’re solvent. We’ve been through many industry disruptions that are out of our hands. When we started TVGuestpert there was no Facebook, there were no social media. TVGuestpert was this idea of creating a community of experts for television producers in its simplicity. We’re upstairs from Facebook and we share a floor with Instagram ironically, it happened that way but that’s where we’re at in Playa Vista. They did not exist when I started TVGuestpert. I was trying to do some OnlineMatch.com for my producing colleagues by media consulting clients that I had. It’s where that started at. I have had to pivot my company many times in the culture of the entertainment industry because that has changed.

I met with a filmmaker who has done some projects. We’re going to be able to bring some financing into an upcoming project that he needs to do. Even the culture of studio systems has changed fast. Social media to me is still the Wild Wild West. Our company started offering what we’re calling 365 days of social media campaigns. We pre-shoot, pre-produce your lineup of content where I can do a multilayer narrative over a course of a year and you’re not putting stuff up every day. We’re creating a story. The social media game of becoming famous and having followers and how does that translate to money in your pocket or your business, a lot of those things are still to be determined.

The resilience of us as a company is I had to stay true to our core business. Let go of the services or the applications within our business that are already timed out and step forward but all while holding onto our core business. I’m always amazed because we’ve had to stay technologically competitive because of where we are and what we do and where we compete and where we also prosper. We’ve had a lot of shifts to navigate in tight several years. Resilience would be definitely it. I’m looking at all the candidates of businesses that are half proliferating. It’s a whole other disruption of businesses, a whole new industry that I’m in taking on. There’s a lot of room for opportunity, but the old paradigm is definitely dying out. I don’t feel that the new paradigm is completely defined in its structure, which is awesome in an entrepreneurial spirit way. At the same time it’s a little like, “You’re too ahead of your time.”

Share a little bit about that old paradigm that you feel is dying. Dive below the surface a little bit.

The old paradigm is definitely self-serving. We’re getting way more involved in the community, collaboration, cooperation as principals. Everybody reading this blog already knows I’m in alignment with that, but those structures are not going to hold. Even in the entertainment industry where big studio buys an entire market share for $150 million to make a movie successful. What we’re doing as entrepreneurs is we’re pulling the bricks out from the bottom of it, even if we’re not the main disruptor we’re pulling the bricks out it’s going to collapse down. It’s needed to be. The old structures are profit, single decision makers, not team leaders. The one thing that Millennials are bringing to the table in the workforce, in my opinion, is they’re bringing that whole team collaboration. They definitely don’t hold the old paradigm structure. Not to say that their structure is perfect either, but the older structure of that dictatorial, patriarchal, hierarchical is going to go away also with the way people earn their money and it’s going to shift out.

People are tired of being told what to do. If you're going to tell them what to do, they want to see how you do it. Share on X

Is that related to the guru thing? The gurudom is going out?

Why that’s a big deal to me is because I’m in a business of promoting. I know that we’re sometimes perceived as making gurus. What I hope that we are good at doing is helping people express their professional wisdom to a larger audience that can benefit from it. That’s where we like to intend from. Here’s the other thing I know about my business. People are tired of being told what to do. If you’re going to tell them what to do, they want to see how you do it. They want to know that you’ve gone through it, which is what your books are about. They want to know that you’ve experienced it, “I’m going to listen to you because you had the experience.” That’s where the credibility comes in is that you’re going to be following people because they walk their talk, they just don’t tell us.

What’s that old expression, “I have great advice that I’m not using. Would you like it?”

That’s exactly it.

I’d love to find out in terms of how it is that we are constantly pivoting and pivoting. The ability to successfully pivot or consciously pivot helps you to become more resilient. It’s part of what came through in this conversation. What are the things that you do on a, on a ritualistic basis? The things you’re consciously doing that are a step beyond a habit. I think of habits as being very much unconscious things we do. Those conscious habits or rituals that support you in evolving and being able to pivot as things change around you.

They say if you do a good deed and you tell someone about it, it doesn’t count. I dropped off ten bags of ice at the West Los Angeles dog shelter because it’s been hot here. A simple thing like that, it wasn’t a big deal. It wasn’t a lot of money. That keeps me tuned up into service for others. I’m big on sacred quiet space. I take a lot of input during the day and a lot of communication during the day. My bedroom life doesn’t have a lot of technology. It has no technology. I like the silence. I love silence. When I get silence, I could marinate in it. I’m about silence. I drink tons of water. I’m always with the hydration. It doesn’t have to be complicated and it doesn’t have to be enlightenment on a mountain. It’s Buddha. Buddha says, “What happens when you reach enlightenment? You chop wood and fetch water.” That’s it. I try to make healthy food choices. I try to sleep well. I try to try to be kind to others. I make sure I’m in alignment with my actions, words, thoughts and deeds on a daily basis. It doesn’t have to be that complicated.

I appreciate you so much, Jacquie. You’ve been a wonderful person to have on the show. I hope all of you, as I have, enjoyed this. You enjoyed reading what I feel is great wisdom that comes from somebody that’s been in the business space, seen a lot of disruption and not just managed it or survived it, but is thriving in it. That’s a daily practice. The things that you do, contribute to that. If you have enjoyed this episode, please leave a review. If you for some reason have other feedback, we’re asking you to please leave a review. I’d love the five-star reviews, but your feedback is important to us, it’s how we grow. You can leave a review on iTunes. You can leave a comment at AdamMarkel.com/Podcast. If you haven’t joined our Facebook community yet, it is a wonderful group of people who are pivoting very much in the ways that we’ve been discussing. You can get there by going to StartMyPivot.com.

I would love to remind myself and remind all of you that how we begin our day, the ritual that we have for how we start a day is as important a thing as I know. There are not that many things I’m confident in, this is one of them. The first thoughts you have. The first actions you take upon waking. My hope, my prayer, my gratitude is that you wake up tomorrow. That we all get to wake up tomorrow because it’s not guaranteed. It was no guarantee we’d wake up now and yet we did. When you do wake up tomorrow and you realize that you are in fact, “I read about that guy on the blog. He said something about waking up.” You realize, “I am waking up now,” and you’re conscious of it. You’re taking that first breath. You can remind yourself there are people everywhere who are taking their last breath as you’re taking your first.

Regardless of what challenge there might be in your life or things that you don’t want to do now or whatever. For whatever reason you’re waking up and feeling like, “I’m a little down or something.” Recognize that that’s a blessing, that breath is a gift. It’s holy. It’s sacred. If nothing else comes to you at that moment that you can be grateful for, be grateful for that breath, but we have many things to be grateful for. I’ll leave it to you to create your list and allow yourself to marinate in that feeling upon waking. Step one is wake up. Step two is to be grateful in that moment. Step three is if you’re willing to say it, to declare it out loud, “I love my life. I love my life. I love my life.” I hope you do as well. Ciao for now. It’s been a pleasure.

Important Links:

• • http://www.TVGuestpert.com/
  • http://www.GuestpertPublishing.com/
  • http://www.TVOnCameraTraining.com/
  • http://www.JacquieJordan.com/
  • TVGuestpert
  • Get On TV!
  • Heartfelt Marketing
  • TVGuestpert Publishing
  • OnlineMatch.com
  • The Conscious PIVOT Podcast on iTunes
  • StartMyPivot.com

About Jacquie Jordan