In today’s episode, Adam Markel talks to Adelle Archer, the CEO and Co-Founder of Eterneva, an innovative company that honors the lives of remarkable people and pets by turning their cremated ashes into diamonds. Today, Adelle shares her pivot from politics to entrepreneurship and explains how she and a friend conceptualized Eterneva. The opportunity to create a meaningful piece from dust is a wonderful analogy for how you can use the pressure and conditions of life to create something purposeful, meaningful and life-changing. This episode will also demonstrate the importance of consciously pivoting, cultivating company resilience and the three diamond principles in leading a team.

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Finding A Creative Opportunity: From Ashes To Diamonds With Eterneva

I am sitting in gratitude and feeling lucky for the fact that I get to do this at this moment. What a blessing it is given the environment that we’re in to have the freedom to be able to think clearly and hopefully not be in reaction to a lot of the stuff that’s happening. Even the amount of fear that seems to be also around us. More than ever, it’s absolutely imperative that we can be the calm in the eye of the storm. It doesn’t mean the storm isn’t there. We get that. That’s the whole hurricane thing.

It’s a storm and yet their safety in the eye. There’s more than safety in the eye. There’s a perspective, the ability to be guided to trust in yourself and trust in a greater knowing and ordering of things, I suppose. I’m not a big fan of random theory so I don’t believe in randomness at all. At this moment, I’m feeling much on purpose and grateful to be here with all of you. As well as to have the most wonderful guest. This is a person you’re going to love. This woman is crushing it in so many wonderful ways. I don’t mean financially or from a business standpoint, but she’s doing wonderful things with her life and in the world. I’m super excited for the conversation we’re going to have.

Adelle is the CEO and Cofounder of Eterneva, an innovative company that honors the lives of remarkable people and pets by turning their cremated ashes into diamonds. In 2019, Eterneva was named Consumer Startup of the Year by the Stevie Awards and was featured on Shark Tank receiving an investment from Mark Cuban. Adelle has been featured on both Inc. and Forbes coveted 30 under 30 lists. Prior to founding Eterneva, Adelle received her MBA in entrepreneurship at the Acton School of Business, considered the Navy SEAL program for entrepreneurs. At only 23, she graduated valedictorian of her class. She spent four years as a product marketing leader in tech, launching major products to market with partners Amazon, eBay, Square, Facebook, Pinterest and Twitter. Adelle, it is so wonderful to have you on the show. I’m excited about our talk.

Thank you so much. I’m excited as well. I love your opening and perspective. We need more of that now so I couldn’t be more excited to be here.

That’s an impressive bio. What is not written there? What’s not part of your bio that you’d love for people to know about you as we start?

I completely agree that I’m not a big believer in random theory but if you look at how I got into what I do, you couldn’t have seen that one coming. There always is a line that connects it all. I previously was in politics before I even got into entrepreneurship. I look back at that time and I realized that I’m a mission-driven person. I went into politics thinking that there are big problems in the world and I want to figure out how to solve them. It so happens that I’m more of an outside disrupter than inside out. All of it definitely ties together and when you know that you need to be on a mission to do something important and bigger than yourself, you’re guided to the thing that you’re supposed to be doing. I’m grateful for the work that I get to do now. That’s something that has always been true for my past. It’s following my heart and making sure that it’s aligned with something that’s bigger than myself.

It’s such a wonderful distinction there that you gave us. First of all, the one piece of advice more than any other I’ve ever given to any other entrepreneurs or business leaders is the fact that I’ve been able to speak to a lot of people over the years or so, since I left being a lawyer. That advice has always been, “Follow your heart.” There is guidance inside of you that is so strong and when you are seeking purpose, when purpose is your mission, that’s the mission-critical thing. When you believe in that purpose of what you’re doing is in alignment with what will bring you fulfillment, there are a lot of things that move out of the way, space that gets created or things that get materialized quite literally out of thin air.

I can’t think of a better pivot than out of politics. I thought that from lawyer to what I do is pretty good, but from a politician or to be in politics and to start the company that you started up. We’re going to love that story. I love that distinction between outside and looking at disruption as outside in or inside out. I’d love to get your thoughts on that. What do you mean specifically about that you’re more of an outside-in disrupter than an inside-out disrupter?

What's special about being an outsider and a disruptor is you get to start with a blank canvas. Click To Tweet

First of all, you have to be patient to be inside out and I would not say patience is one of my top redeeming qualities. I use impatience probably to my advantage and make things happen. What we do at Eterneva is, we have a strong vision of the change that we’re trying to create. What’s special about being an outsider and disrupter is sometimes you get to start with a blank canvas. You get to look at who you are adding value to.

In our case, it’s our customer, and how do we know them so well and figure out unique and innovative ways to drive an incredible amount of value to them. They’ll share it with others and it grows and expands from there so it’s not as confining, in my personal experience. You get to grow and amplify things and be the change if you will versus having to navigate and bring a lot along with you as you’re trying to drive change inside out. It takes patience. I have a lot of respect for people to do it.

It’s the difference between building a home. Before we start, we’re talking about Austin and what a great market that is, a wonderful city, things like that, and how probably years ago, somebody said to me, “I’m thinking about moving to Austin.” If you love music, it’s a great music town but back then, it was also a pretty great opportunity if you were going to start a life, buy a house and stuff. The markets come a long way since then. Using that analogy, I suppose it’s the difference between building a house from scratch, architecting, creating the plan and executing on that plan, versus taking an old house that old show from PBS, This Old House. We all know when you work on an old house, those renovations are tricky at best, they can be. You can’t always know what’s going on inside of those walls or in that foundation.

You’re building in a historic district where you need to go and get all the permitting.

Why don’t we dive into Eterneva and what they do? I’m sure people are going, “Can you repeat that for a second? Did you not say that they turned cremated ashes into diamonds?” That might be a good place for us to begin. As you tell us what the company does, I’d love to reverse back to you and politics and what it looked to make the pivot that you did.

What’s interesting is we even had a further pivot with Eterneva. Politics and entrepreneurship was, I would say, following my heart and knowing who I am as a person. I wanted to be a visionary change agent that went out and created something special that added a lot of value and joy to people. I found that energy and that excitement in building something. I went into technology for four years and had a wonderful experience there but when we first were starting Eterneva, it was going to be a regular lab-grown diamond company. I thought that was a cool emerging technology. We’re going to be bringing it to Millennial audiences.

It was a funny thing because we were starting this company completely in a separate aspect of my life. I had my close friend and my business mentor get diagnosed with pancreatic cancer and she passed away. To call her mentor does not do her justice. She was one of the most extraordinary people that I have ever known and has been one of the top five and in my life. When she passed, Tracy decided to have her ashes divided among four of us and left us a note and said, “Go do something meaningful that you think both of us would like.” For probably 5 to 6 months, I was looking for what I could do with ashes? This was such a special and important person to me and I needed to do her justice. It was over dinner one night with one of the diamond scientists we were working with that he and I were talking about this. He told me, “There are carbon and ashes. If we could get the carbon out of Tracy’s ashes, I could probably grow you a diamond.”

I knew and I was like, “Of course. Absolutely. That is what I need to do for her by far and out.” That was something that as we looked at it, having gone through that whole experience, we realized we lacked meaningful ways to honor remarkable people. There isn’t a great experience out there around losing somebody important. This is an important and hard problem to solve. We’re onto something. Let’s pivot our focus and completely go and serve people in this way so that’s what we did.

PR Adelle | Eterneva

Eterneva: When you know that you need to be on a mission to do something important and bigger than yourself, you’re guided to the thing that you’re supposed to be doing.

 

Was politics the thing that was going on in your life before tech play?

That’s right.

At some point, you realize that maybe the fulfillment for you isn’t in the world of politics. Is that fair to say?

I would say so. I’d like to see the change that I’m driving and see the fruits of my work, be working with people who are enthusiastic, all in that we’re going to build something great and feel that forward momentum rather than spinning wheels sometimes.

The conversation that you have with that scientist, I want to go back to that. You realize a moment of awareness or light bulb moment that’s like, “This is a way I can honor Tracy, my mentor.” You say to that scientist, “Do you think you can turn ashes into a diamond? Show me.” What does that look like? I know a lot of people have great ideas and if we could bottle all the ideas that people have had over the years that were never acted upon, you can only imagine the size of that. What does that look at the time for you?

At first, it was, “Let’s test her ashes for carbon content and validate if we can yield enough to be able to grow a diamond.” We did that and it was a matter of this super intricate process. It takes about seven months to do this and there are about seven different stages throughout. There’s a variety of different scientific backgrounds and expertise that you need to employ to be doing this process. It was quite a long time and a herculean effort going in and finding the scientists that we needed all over the world, finding the best technology and scientists. Also, convincing them that this is something that they wanted to help us figure out and work on because many of them are involved in other projects and other disciplines. Pulling all of that together, it felt to me, the absolute way to carry Tracy with me.

When your motivation comes from a different place, in my case, originally, it was doing something extraordinary for someone who was so important to me, I felt she deserved it. I also wanted a way to physically keep her with me. There is something special about having a piece of your loved one with you everywhere you go in a beautiful way. I was talking to other people about what I was doing and they’d say, “My mom passed and I have her ashes. Would I be able to do this?” You hear all of these stories from people who lost other remarkable people and they got this absolutely right away.

Quickly it was not only about me, it’s about all of these people who have this need, and as we started going through the process of taking people through it and growing diamonds for them. We were sending pictures, videos and trying to be as transparent as we could so they felt good about where their loved one was. We started getting these outsized responses. They were people that were saying, “I’m crying and I showed everyone in my office that picture. I emailed it to my whole family.” It’s this amazing thing. Fast forward a few years later, this is as much about the experience around the diamond, involving our customers in the process, making those videos, and these updates. It’s celebratory, special, cool, and designed to be shared on social media. It’s this participatory legacy project. It’s so much more an experience than it is just a memorial option.

Even on a good day in the best of circumstances, life is not easy. Click To Tweet

I don’t think I even knew that you could grow a diamond. I thought we’ve got to go to the blue clay in South Africa to find diamonds or something.

It’s recreating the same conditions above ground. It’s extreme pressure and temperature over time applied to carbon. If you’ve got a little diamond seed in there and you’ve got carbon in there, over time that carbon will start crystallizing on top of the seed and grow into a diamond.

What’s the largest diamond you guys have grown so far, in terms of carats?

You can go up to a three-carat diamond. It’s quite sizable. You only need a small amount of ashes. It’s only about half a cup of ashes and from that, we could grow probably 4 or 5 diamonds. A lot of people come to us and it will be a family looking to honor somebody and everybody in the family will get one. It’s a special alternative.

Are these jewelry-grade diamonds? Are these the things that people wear in a ring or a drop around their neck that are clear white diamonds and the like?

Absolutely. We hold ourselves to super-high standards. We have all of our diamonds graded by IGI or GIA so they’re graded like a normal diamond because it is a real diamond. We do a lot of different colors so some of our customers will do a colorless diamond, but a lot of our customers will actually go for a color that feels representative of their loved one. They might choose blue to match their eyes or yellow because they were the sunshine of their life. It’s so much about what triggers those emotions that bring up positive happy associations to your loved one.

Let’s do this because I know people are probably thinking to themselves, “This is a great idea,” because you can already feel how sticky it is. It’s an experience, it’s an honor and a legacy and so many wonderful components coming together. You’re a startup, you have to get funded, I assume and that process is not ever easy, let’s say. Do you get funding before you get on Shark Tank? Is Shark Tank the manner that you got your funding from? Walk us through that a little bit.

We bootstrapped our company to start. That’s a great experience for any entrepreneur because you have to make every dollar count and be wise about every investment that you make. We started out bootstrapping up to about $1 million in sales and we raised a strategic angel around it. This was also something that I look back on and I’m glad we did. We got phenomenal people involved. They’re all prior entrepreneurs or active founders that all have built and sold companies, technology, and consumer brands alike. They’re our power team. I can’t say enough great things about our original angels. We were on Shark Tank, and we took an investment from Mark Cuban. We also closed another round. We have a lot of wonderful folks that are involved.

PR Adelle | Eterneva

Eterneva: There is something special about having a piece of your loved one with your everywhere you go.

 

The most important thing across the board is ensuring that all of them are aligned with our mission because we have a special opportunity to build a big and successful company. More importantly, it’s about changing culture around death, grief, and remembrance and being the visionary brand that reshapes this whole category and gives people a better experience around loss. That’s what we’re here to do. Any supplier, investor, or any employee all have to be excited and bought into making that a reality.

I don’t know Mark or more about him although I’ve seen him quite a bit as many people have. Is he an Austin guy? Does he live in the city that you guys are based in?

He’s in Dallas. He’s a fellow Texan.

That’s right because he’s a Mavericks owner. Did he get it right away? I didn’t watch that episode. I’m going to go back and check that out. Was he tough on you? That whole experience of being on that show is itself a gauntlet.

They’re tough on any other companies that have traction because you’re coming in with a bigger evaluation, and you have to stand your ground on why you are worth that much. It was a fun experience though. We had a blast doing it. He got it off the bat. You could absolutely tell. He is in the process of having some diamonds made himself, which he’s planning to give to his wife for Christmas. He had an immediate personal resonance with what we do.

In the company itself, you expressed how important the company culture is. Maybe that was something you and I talked about before we started. You have been in the role of designing a company culture from scratch and architecting that. What was that like for you? What was the greatest challenge there in that leadership role? It’s more than an idea. The idea and creating something as the MVP and getting into momentum and bootstrapping it. That’s one aspect of it but for the long-term, the culture is much something that is as important as the product in many ways. When the culture is failing or isn’t optimal, everybody suffers and often those companies don’t survive. You’ve put a lot of time and effort into that. Share a little bit of your vision for the culture for Eterneva.

There’s a lot of thoughts. It’s such an evolving thing. It’s a living organism that you have to constantly tend to, be humble and knowing. Especially as a young Millennial leader, I’m learning as I go to and tell my team not all the time, “Forgive me. I’m going to make mistakes. Show me the way when I’m off track.” It first starts with what we are here to do. Our most important stakeholders are customers. We’re here. We take our role seriously that we want to provide them grief changing and healing journey throughout the process with us. We will go absolutely to the end of the earth to make sure that that’s the case.

That is an incredible motivator for everybody. That’s a part of what we do. We get these amazing handwritten letters, people flying to Austin to meet us and people who have created documentary thank you videos for what we’ve done. When you get to have your cup filled in that way on a daily basis, it creates a culture of gratitude, service, and enthusiasm for always doing more and taking things to the next level. That’s been part of our DNA from the beginning.

Company culture is as important as the product. Click To Tweet

We do have cultural traditions. One of my favorite ones, it’s called inaugurations that we’ve done from the beginning. Every single customer we get on the phone with them and we’re like, “I’m sure a lot of people are asking how your loved one passed and that’s not what we’re going to focus on here. We want to know who they were as a person. Can you give us some good stories? Give us the good stuff.” Often that person was like, “I haven’t been asked that question yet.” They pour their heart out and we hear these unbelievable stories because I don’t think you’d become a diamond if you weren’t an awesome human even the smallest of ways.

We gather every single week and tell the stories of these people that we’re honoring to our team. We have their picture that we put up on our wall. It has always been a tradition from the beginning and now we even broadcast that on Facebook and Instagram Live. People tune in because it’s listening to NPR storytelling. It’s amazing and that cultivated that culture of gratitude. Especially now at a time that’s hard, the thing that’s rallying our team the most and we’re super active on Instagram about it is our mantra is Bring the Brightness.

We bring brightness to people during a difficult time. We’ve always said that that’s what we do. We’re here to show up a little bit extra for everybody now because we’re all grieving the loss of normalcy. There are people that are grieving the loss of loved ones and grief is harder than it’s ever been in the current environment, but everybody could use that brightness now. Our team rallies to that call, that’s how we show up, what we know that we need to do and focus on to be able to serve others.

Now more than in any memory that people are thinking about how we will honor lives that we are lucky enough to be able to live and be living as well as those people in our lives that are with us. Also, the stories of people that we know or people that we know who know people who’ve lost their lives due to this virus. It’s one of those reminders, in Buddhism, of the Law of Impermanence. It’s this idea that things are not permanent. I do believe in eternity so it’s interesting that the name of the company is Eterneva. On my personal side, I believe we’re eternal beings and yet in this physical life that we have, it’s certainly everywhere around us that things are impermanent. How is it you honor life? It’s so important.

I love what you guys are up to. What would you say is the toughest terrain that you, not so much predict, but it’s looking at the road ahead? There are a lot of people who are also entrepreneurs reading this. People who are running a small business or involved in a business that’s likely to be in some form of a phase of startup. We have some more mature companies as well that are part of our community. Even in a mature company, this a disruption, which we could call a disruption from the outside for sure and certainly one that wasn’t predicted. What are you seeing as those challenges ahead? As a leader of a major startup what are the proactive steps that you’re taking? How are you meeting that challenge internally, if I might ask you? I know it’s an evolving question for all of us as well.

It is about being adaptive. I probably would have even answered this question differently before the pandemic. We’ve changed a lot of what we’re focused on in light of it all, showing up and serving our funeral home partners as much as we possibly can because they have an enormous volume that they’re needing to go through. They’re all needing to move completely online and doing everything that we possibly can to help them with that transition and make it easier. There is fluidity in acknowledging what’s on the horizon and how do you need to quickly adapt and change to be able to thrive through a difficult time and add value to others, rather than staying the course. That’s something that I certainly keep top of mind.

As a disruptive company, you’ll always have naysayers or if you’re disturbing the way things have always been done. There are going to be people who will try to take you down. As long as your values align and you have a team that has their heart in the place and you continue to do the great work that you do. Also, sowing the seeds of culture, adding value to your customers, and keeping that pure. That is the way to build a disruptive company. Those are always things that every entrepreneur should be focused on.

There’s growth and there’s scale. That is acknowledging that there are different inflection points. When you need to scrap a system, decide to start over and build something new on top of that, I can’t emphasize enough how important it is to be tending to the infrastructure building as you’re going. Rather than getting to that, “Oh shit moment,” when it catches up to you, and you hadn’t been thinking about it. That’s something I learned from a mentor early on is to always be focusing on streamlining and building that foundation so growth is easier and there’s less friction.

PR Adelle | Eterneva

Eterneva: A disruptive company is possible with aligned values.

 

The need for resilience now is more profound than ever before. I wrote a book called PIVOT years ago. I’m a resilience guy. I’ve been focused most of my career on what it takes to be at your best in times of disruption, and times that we don’t expect change to occur. Now more than ever that concept of being able to develop resilience is key. I’m curious about what your definition of resilience is and how is it that you are cultivating resilience within your organization?

It’s an idea that we think about all the time even pre-COVID because there’s something unique and extraordinary that we’ve observed of our customers. They have gone through some of the most challenging losses that you can possibly imagine. Losing a teenage daughter or son to an overdose. How do you come back from that? Yet they are doing amazing things like writing books, going lobbying Congress to change laws around opioid access, and the things that they’re intentionally choosing there being active in their grieving process. As a result, they’re climbing upward across their grieving journey instead of spiraling down and getting stuck.

There’s something humbling and special that we’ve learned from our customers about what they choose to focus on and where they put their time and their energy when they’re in an extraordinarily challenging situation that I can’t even begin to compare to. We find a lot of inspiration there just by hearing and telling their stories and sharing them with others. They inspire a lot of other people in what they focus on. I don’t know if you’ve heard that LeBron James has a phenomenal episode with Calm on emotional mastery. It’s on point. Our team listened to that and we talk a lot about mindset.

Every morning we have a gratitude practice where we have to cultivate gratitude even on the days that it’s hard and you can’t dig and find something. Choosing the meaning that we’re going to give like the different challenges and different events that are coming up. Also, being intentional about all of that because it’s all the perspective that you choose to give all of this that creates your experience around it. It doesn’t mean that the feelings of frustration, uncertainty, or those low days that you need to maybe have a cry. You should go and do that. Don’t bottle that up but come back to what is the meaning that I’m going to take away from all of this because that is within our control.

We were talking about how important it is for people, clients, customers, and internally the teams know that someone has their back. This concept of, “Got your back,” what does that mean to you and in terms of your culture in the way that you are cultivating resilience in your team? How do you let them know that you or the company has their back and we’ve got each other’s back? What does that look like at Eterneva?

I was mentioning to you before that it’s one of our core values. I thought it was so funny you used that exact definition. For us, “Got your back,” is about acknowledging that if the team fails and everyone fails, this is about all of our roles in the mission that we are trying to accomplish. It’s not about one individual’s performance and getting there. It’s about getting there as a team, building trust through vulnerability, caring personally, not demanding others support you but leading by example. Also, showing how you’re going to support them, coming alongside your teammates, and collaborating to find the best possible answer. Especially in times of crisis or strife and when stress is running high. If that’s a good cultural undercurrent and practice, that’s the support that we all need. We all need a shoulder to lean on sometimes and especially now to be able to extend that hand to somebody and say, “I’ve got your back,” means the world to people.

If you could chunk it down to three little diamonds that would be principals in your got your back culture, what are those three diamond principles?

I would say, starting with leading by example in how you’re going to support someone. Checking in especially now. We’re all working from home and it’s hard to see who’s having a tough day. I will Slack people all the time to say, “How are you doing as a human?” We all need that check-in and know that other people care and know that showing somebody that you want them to win. It’s not that you’re trying to critique them or point out where they’re wrong, but in any way that you’re helping or advice that you’re giving is in the spirit of wanting them to win. Being their champion, being on their side of the table, not across from it.

Growth is easier when there is less friction. Click To Tweet

I limited you to three, so I’m going to remove the limitation. Is there anything else that you would say as part of that culture that you’re creating on top of what you’ve already said that there would be a part of that you’d want to be in the mix?

It is important, especially as a team that is doing something that’s so personal for people. We have some of the most vulnerable conversations with people that they don’t even have with their families. That takes having a certain culture with each other to be able to then provide that to our customers. Removing that boundary of work versus personal and caring personally about each other. We have a teammate who’s got three family members who are positive COVID cases. One of them is their grandmother. That is something that all of us are equally carrying every single day because our team cares so much about each other. We need to have each other’s back and we need to be checking in with her and seeing how her mindset is and doing whatever we can to support her outlook through all of that. It’s not only how she shows up as a salesperson every day. It’s what kind of support she needs as a human through some of the personal challenges that she’s having to deal with.

I appreciate you unpacking that for us and the fact that you guys are living it as it’s happening. It’s an interesting position to be in where you are on the front line of grief, loss, and honoring them. All of those things that are happening under a greater microscope than I can ever remember, other than after 9/11, honestly. Thank you for the work that you’re doing, the company that you’ve created, and the way that you are so positively impacting people’s lives. My last question for you is about your own personal rituals for resilience. What’s one thing that you do on a ritual basis, maybe even daily, that helps you to create resilience for yourself?

I’m a big believer in rituals and mindset. I do believe in good morning practice. There’s something so powerful about waking up in the morning, getting a bit of exercise so you have energy flowing through you and it frees your mind up in a good way. I might go outside for a walk or do a workout. I’m always in meditation and cultivating some calm and some presence. I have a rotation of positive content that I start my day. I jokingly say that I dislike pep talks. Whether it’s Eckhart Tolle or Tony Robbins, I’ll walk around and get a pep talk. That puts me in a good headspace to go into the day. I avoid the news. I don’t look at my 401(k), I know it’s going to bounce back. It’s as much what you choose not to fill yourself with and that positive content consumption can help you shift your focus. Often, it’s what we’re focused on that then creates the emotions that we feel.

I loved the conversation and the connection with you. What a blessing. Speaking of blessings, I will leave everybody as I do every time but it’s a reminder for me and for those of you that have read a number of these blogs. You’ll recall that our days are truly a blessing. I’m not saying they’re easy or simple. It’s quite the contrary now for sure. Even on a good day, in the best of circumstances, life is not easy. There’s a difference between that and recognizing and honoring truly what it means to be alive.

To be interviewing you and a company that deals so much with death, people’s grief, loss, and their honoring of these special others in their lives. It brings to mind how important it is that we honor our lives as we have them. To me, that starts with waking because when we go to bed at night, there’s no guarantee we get to wake up. My waking ritual in the morning and if you choose to adopt this and try it on for yourself, that’s great. It’s wake up first and foremost so that’s the question out of the gate. Adelle Archer, are you willing to wake up again tomorrow?

Yes.

We’re off to a good start. Wake up and we can be in gratitude and smile. Think of that cheeky little conversation that Adelle and I had. It’s not a small thing to be able to wake up and be happy about that. I’m not saying I’d be happy about everything going on in your life. That would be a lie. You can be in gratitude. That’s the second piece of this. The third diamond if I can borrow that from you. You can cultivate that positive content out of the gate for yourself by the first words that come out of your mouth. My first words of the day for many years have been, “I love my life.” It’s those four words.

For all of us, they could be different. I’ll invite you all to find the words that make sense for you. I had a beautiful guest on our show, a woman. She shared with me that her words are, “I wonder what miracles are coming today?” What a beautiful thing to say at the beginning of the day. Whether it’s that, “I love my life,” or any other thing that feels right at the moment for you. Say those things out loud and create that positive content and give yourself that pep talk to start the day. It’s a good way to begin. Adelle Archer, thank you so much for what you do in the world and I appreciate you much. Thanks for being a guest.

Thank you, Adam. I appreciate you for having me.

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About Adelle Archer

PR Adelle | EternevaAdelle is the CEO & co-founder of Eterneva, an innovative company that honors the lives of remarkable people and pets by turning their cremated ashes into diamonds. In 2019, Eterneva was named Consumer Startup of the Year by the Stevie Awards and was featured on Shark Tank, receiving investment from Mark Cuban. Adelle has been featured on both Inc and Forbes coveted ’30 Under 30′ lists. Prior to founding Eterneva, Adelle received her MBA in Entrepreneurship at the Acton School of Business, considered the ‘navy seal’ program for entrepreneurs. At only 23, she graduated valedictorian of her class. She spent four years as a Product Marketing leader in Tech, launching major products to market with partners like Amazon, Ebay, Square, Facebook, Pinterest, and Twitter.