Our world has learned countless important lessons over the last few years. We learned how to leverage technology to remain connected. We learned how to live and work in the same space (while staying out of each other’s way). We learned that you never really know your neighbors until you’ve been entertained by them from a balcony in the midst of a pandemic. We learned that toilet paper is its own unusual form of currency. We learned to thrive, not just survive.
We learned the extraordinary value of harmony.
I believe that discovering harmony was the most impactful lesson that arose out of the unprecedented circumstances we found ourselves unexpectedly living and working in. Pre-pandemic, most of us had drawn defined lines in the sand between work and home, but as the changes in the world required us to blur those lines, it opened our eyes to other areas where harmony was long overdue.
One of these areas is sustainability and business. No longer just something that a finite group of grassroots believers wholeheartedly focuses on, sustainability has become a way of life and work.
As a leader, it is vital to understand why you should develop harmony between your business and social impact and learn how to create a business sustainability strategy that will result in growth and success for your organization. This is where a sustainability keynote speaker comes in.
Adopting ethical business practices can help you create a meaningful business sustainability strategy and encourage employees to discover ways to enhance your organization’s business and social impact. Your team has already mastered the art of harmony in life, and now it’s time to put those skills to work.
Why ESG & Sustainability Matters in Business
Through my experience as a sustainability keynote speaker, I have discovered that true sustainability focuses on achieving longevity and harmonizing long-term success and growth within organizations, individuals and the world. More than simply preserving resources or reducing your carbon footprint, genuine sustainability encompasses a holistic approach that considers the well-being of people, the planet and profit. It requires exploring innovative solutions and ethical business practices that lead to positive outcomes for generations to come.
Creating ESG goals is critical for companies to thrive in today’s landscape. As a leader, striking the perfect harmony of incorporating ESG and sustainability goals into your business strategy will develop your organization into one that leaves a powerful mark on the world. As we face increasingly damaging environmental concerns such as climate change, resource depletion and pollution, prioritizing ESG in your company becomes even more critical. Today’s employees are acutely aware of the environmental and social consequences of their decisions, and they actively seek companies that prioritize the establishment and achievement of ESG goals, aiming to create a transformative impact on our planet.
Incorporating ESG strategies in your company’s practices will aid your employees in aligning their work with their core values. When your team believes in what they do and who they work for, their productivity, engagement and overall well-being will significantly increase. Demonstrating your commitment to employee health and well-being, creating a sense of purpose and promoting work-life harmony will inspire your team to bring their best selves to work every day.
Four Effective Strategies to Achieve ESG Goals for Your Company
Recognizing what ESG and sustainability truly mean is important, but this knowledge is only effective when backed by real action. As a leader, adopting ESG practices in your company should be paramount.
Implementing the following four ESG strategies has proven instrumental for businesses globally, leading to sustainable success. I’ve encouraged leaders across all industries to implement these techniques and have had the honor of witnessing the multitude of extraordinary outcomes that follow.
1. Evaluate Your Current Business Sustainability Strategy
Incorporating ESG strategies in your business goals is key to building a more sustainable future for your organization and the world. When working towards such a powerful goal, many leaders dive right in before surveying the landscape. Ideally, the first step you will take toward implementing sustainable practices in the workplace is to conduct a thorough assessment of your current state and identify areas for improvement.
Sustainable transformation begins with exploration.
Evaluate your organization’s environmental impact, such as energy consumption, waste management, and carbon emissions. This information can then guide you through discovering the most impactful way to reduce your organization’s ecological footprint. For example, you might consider adopting renewable energy sources, implementing recycling programs, optimizing resource usage and more ethical business practices.
The key to incorporating effective sustainable practices in the workplace is to approach the challenge with an open mind and heart, targeting the focus on protecting the planet.
2. Adopt a Got Your Back Work Culture
As a leader, it’s imperative to create a “got your back” culture. Establishing an environment where your team feels a sense of ownership and commitment begins with open communication and employee engagement. Listen to your team’s concerns and needs, seek their input and involve them in the decision-making process related to ESG in your business practices.
When employees have a deep trust in leadership, it is much easier for them to keep their eyes focused on the future rather than feeling as if they have to constantly look over their shoulders. Every one of your employees offers a diverse perspective that is important to tap into when building a workplace culture of sustainability. Collectively, they are the driving force behind implementing a new initiative and their words and actions can determine its success or failure.
Demonstrating your commitment to employee well-being is key to creating a “got your back” culture and building sustainability. When you uplift and support each employee as a whole person, rather than simply basing your perception of them off their “at-work” persona, it will aid them in being their most authentic selves. Encourage each individual to prioritize their mental, physical, emotional and spiritual health, and this will generate a ripple effect that creates waves of wondrous outcomes.
Cultivating a “got your back” workplace culture increases employee productivity, energy, engagement and enthusiasm. This type of sustainable environment allows every individual, and your organization, to thrive.
3. Develop Resilience Before You Need It
Resilience is one of those skills that benefits an individual and organization in a myriad of ways. Developing resilience before it is needed is the key to maximizing your power to initiate real, sustainable progress. Encourage your employees to build resilience as well by offering resources that support their journey. This will ensure your organization is equipped to navigate all the challenges that come with change.
You can guide your team to proactively build daily resilience by integrating well-being into your business sustainability strategies. Prioritizing well-being will foster a renewable and productive work environment where employees’ values are aligned with the organization’s goals. Demonstrate your dedication by deploying a long-term approach to building resilience at both individual and organizational levels. This method will ensure a strong foundation upon which profitability can be built.
It is important to recognize that resilience and profitability are not mutually exclusive, rather, they are best achieved when the well-being of employees and the organization exist in perfect harmony.
Developing resilience is necessary because there will always be change on the horizon, in business and in life. Your guidance will aid your team in adopting a mindset of resilience and well-being that prepares them to bounce forward through any and all obstacles. Cultivating resilience as a company culture is an excellent way to build a more sustainable future.
4. Incorporate ESG Initiatives in the Company’s Framework
As I work with organizations worldwide it has become increasingly evident that leaders who prioritize resilience and well-being create inclusive workplace cultures where every employee feels welcome, heard and seen. Adopting a guiding philosophy of sustainability essentially means that the needs, well-being and care of people are a top priority.
Creating a “got your back” culture where resilience and well-being are of utmost importance combats the exhaustion, fatigue and burnout that can arise from work-related stress. When your team is depleted of energy and motivation, their productivity and effectiveness will greatly decrease. This can create an unstable foundation that is not equipped to support your goals. However, when your team feels engaged, committed and resilient, the foundation will be solid as a rock.
Investing in employee well-being and resilience allows your team to show up on their best performance every day to contribute to the organization’s growth and success.
The Transformative Impact of a Sustainability Keynote Speaker
Striking the perfect harmony between people, profits and the planet is up to you.
The techniques outlined above, along with the support of a sustainability keynote speaker are the instruments you need to find that harmony. Now it’s time for you to unearth the harmonious ethical business practices that hit all the right notes for your organization.