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Restore Connection, Trust & Collaboration in a Disconnected Workplace
Culture does not change through what people hear once from a stage or read in a values statement. It changes through what people practice, Together.
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Culture Is Not a Message. It's a Practice.
In today's workplace, culture is either your greatest asset or your greatest risk. It is not a slogan on a wall or a one-time initiative. It is built through the behaviors people reinforce, the conversations leaders make possible, and the ways teams learn to work through pressure together.
Adam Markel offers a practical, research-backed guide for leaders ready to build workplaces where people stay connected, adapt under pressure and move forward together.
Re-Culture shows leaders how to turn culture from an abstract ideal into a shared daily practice, using the WORKWELL Together framework.
Adam Markel offers a practical, research-backed guide for leaders ready to build workplaces where people stay connected, adapt under pressure and move forward together.
Re-Culture shows leaders how to turn culture from an abstract ideal into a shared daily practice, using the WORKWELL Together framework.
What Leaders Are Saying About Re-Culture
"Adam cuts through the noise and delivers a simple, actionable manual for building culture that actually works
- not theoretically, but in the real world. And I should know, since we hired his firm and saw great results across our organization."
Ken Tripp
Sr. VP Global Ops & Logistics, Zimmer Biomet
"Re-Culture hits right at the heart of what real leadership is about. If you’re ready to stop inheriting culture and start intentionally shaping it, Re-Culture is your roadmap.
Culture isn’t a poster or a program; it’s the everyday behaviors that show people they’re safe, valued and part of something bigger than themselves. This book gets that right. It champions the work that creates teams who grow, contribute and go home happy."
Garry Ridge
Fmr. CEO & Chairman Emeritus,WD-40 Company, USA Today Bestselling Author of Any Dumb Ass Can Do It
"I worked directly with Adam’s team and saw first-hand how effectively Re-Culture principles
translate into real results.
translate into real results.
It gives leaders a clear, practical path to building cultures that protect people, reduce burnout, and elevate performance. It’s timely, deeply relevant, and exactly what organizations need right now."
Kara Wilson
Sr. VP, Human Resources Flex
"Re-Culture shows you how to unlock the exponential power of teams to create amazing results.
When the AI bubble finally bursts, Markel reminds us that the most powerful algorithm will remain: human connection."
Dr. Nick Morgan
Founder & CEO, Public Words
Instructor, Harvard Professional & Executive Development
Leading Communication Theorists & Coach
Instructor, Harvard Professional & Executive Development
Leading Communication Theorists & Coach
"Re-Culture equips teams to stop waiting, stop assuming, and lead where they stand. With that, we become not just a stronger organization, but a grounded one.
Culture isn’t built on charisma, memos, or mission statements. It’s built when people bring their full selves and take full ownership. Individuality and unity. Both and one-ful."
Suzanne Ogle
President & CEO, SGA Natural Gas Association
By Resilience Researcher & Culture Strategist Adam Markel
#1 Wall Street Journal, USA Today, Los Angeles Times, and Publishers Weekly bestselling author. Co-Founder & Chief Researcher at WORKWELL, with two decades of advisory work helping organizations navigate disruption, strengthen culture, and sustain performance in high-pressure environments. Adam has extensive experience in these environments, including working alongside executive teams through mergers, restructures, rapid growth, and high-stakes change. He translates research into the conversations, rituals and practices that actually hold culture together when the pressure is on.
Adam and his team’s practice integrates neuroscience, behavioral science and organizational psychology and is grounded in a decade of research and insights from 25,000+ Resilient Leader Assessments completed by people in leadership, operational, practitioner and frontline roles across nearly 300 organizations.That evidence base is what allows Re-Culture to do something most culture books cannot: move past inspiration and into the specific behaviors, language, and rituals that leaders can operationalize, reinforce, and measure inside their own organizations — through WORKWELL Together, Adam's framework for turning culture into a shared, daily practice.
Adam and his team’s practice integrates neuroscience, behavioral science and organizational psychology and is grounded in a decade of research and insights from 25,000+ Resilient Leader Assessments completed by people in leadership, operational, practitioner and frontline roles across nearly 300 organizations.That evidence base is what allows Re-Culture to do something most culture books cannot: move past inspiration and into the specific behaviors, language, and rituals that leaders can operationalize, reinforce, and measure inside their own organizations — through WORKWELL Together, Adam's framework for turning culture into a shared, daily practice.
Who Is Re-Culture For?
CEOs & Senior Executives
For leaders who want a stronger culture without relying on slogans, performative values, or one-off initiatives.
HR & People Leaders
For those building healthier workplaces with better retention, stronger trust, and more sustainable performance.
Managers & Team Leaders
For leaders responsible for accountability, communication, and collaboration inside fast-moving teams.
Founders & Growth-Stage Leaders
For organizations that want to scale without letting burnout, confusion, or cultural drift define the business.
Re-Culture Will Help You & Your Team...
Build Trust That People Can Feel
Trust is not built through messaging alone. It is built through repeated behaviors — how leaders listen, how feedback is handled, how accountability is shared and whether people feel safe enough to speak honestly and contribute fully.
Re-Culture shows how trust becomes the foundation for healthier collaboration, stronger cohesion and more resilient performance.
Trust is not built through messaging alone. It is built through repeated behaviors — how leaders listen, how feedback is handled, how accountability is shared and whether people feel safe enough to speak honestly and contribute fully.
Re-Culture shows how trust becomes the foundation for healthier collaboration, stronger cohesion and more resilient performance.
Turn Values Into Shared Practice
The core idea behind Re-Culture is that culture changes through what people practice together, not simply what they hear from a stage or read in a values statement. That is why the smartest leaders build application into the agenda — turning insight into conversation, connection, and next steps, so people leave aligned not only around what matters, but around how they will move forward together.
The core idea behind Re-Culture is that culture changes through what people practice together, not simply what they hear from a stage or read in a values statement. That is why the smartest leaders build application into the agenda — turning insight into conversation, connection, and next steps, so people leave aligned not only around what matters, but around how they will move forward together.
Strengthen Performance Through Resilience
Resilience as a strategic capability means building the mental, emotional, and cultural capacity to adapt quickly and effectively under pressure. When operationalized across an organization, it helps teams stay focused, make better decisions amid uncertainty and leverage disruption as a catalyst for innovation and growth.
Resilience as a strategic capability means building the mental, emotional, and cultural capacity to adapt quickly and effectively under pressure. When operationalized across an organization, it helps teams stay focused, make better decisions amid uncertainty and leverage disruption as a catalyst for innovation and growth.
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Build Trust That People Can Feel
Turn Values Into Shared Practice
Strengthen Performance Through Resilience
The Return on Resilience Is Cultural
Too many organizations still try to solve systemic strain with individual-level fixes. But the evidence suggests resilience is not simply a personal trait to strengthen. It is an organizational outcome shaped by how work is designed, resourced and experienced collectively. In a large-scale analysis of nearly 25,000 employees, only about 12% were classified as truly thriving, and the greatest differences appeared between organizations rather than industries.That is why Re-Culture frames resilience as a strategic capability. When leaders build environments where people can recover, focus, collaborate and adapt, the impact becomes more tangible and the ROI more defensible.
Before You Invest Another Year in Culture, Measure It
Start With The WORKWELL Together Resilience Readiness Snapshot™.
Get Your Resilience Readiness Snapshot™Before You Invest Another Year in Culture, Measure It
Start With The WORKWELL Together Resilience Readiness Snapshot™.
This is not just about helping people cope better. It is about strengthening how the organization works.
- ADAM MARKEL
Press Inquiries & Contact Information
For press and publicity inquiries regarding Re-Culture, please visit our online press kit.
Visit Press Kit
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In his #1 bestselling guide to resilience, Pivot, business and personal development expert Adam Markel showed how building resilience can supercharge your life and career. Now, in Change Proof, he shows how you can move beyond managing change to actively embracing it―and actually using times of uncertainty, ... read more
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